A Local Citations is any specify of your business on the web it is any mix of your organization name, telephone number, address, zip or postal code, and site address.
Citations come in various ways, for example:
- Company name.
- Company name & phone number.
- Company name, phone number, & address.
- Company name, phone number, address, & website.
- Company name, & website.
- Company phone number.
- And so on.
A complete local citation should include the company name, address, and phone number, which is referred to as your “NAP”. A citation that does not include all three of these is sometimes referred to as a partial citation.
You’ll sometimes also hear people talk about a NAPW or a UNAP citation as well. The W refers to Website, and the U refers to URL. The website link you get from a citation offers you additional value, because it provides an extra data point that helps the search engines connect the citation to your business, so some people like to include it in the acronym.