Local citation sites (a.k.a. online directories) can help your website rank higher for local search terms. Why? Because the search engines trust that these authoritative online business directories (the modern-day Yellow Pages) have the most current and accurate information about local businesses.
If the citation sites have inaccurate information about your business, like an old address or the wrong phone number, Google will see these discrepancies and may not trust your listings and could show one of your competitors in the search results instead.
This is why it’s so important to add citation management to your digital marketing arsenal.